Sentech Media Creation Content Presentation
Content
Table of Contents
1) Introduction to Ahluka Consortium
2) The Brief
3) The Plan
4) The Timelines
5) The Cost
6) The Team
7) Closing
INTRODUCTION
The Ahluka Network Consortium
ALHUKA is an IsiZulu/Xhosa word that means to "Stand Out/ Be Different", and that is precisely what our team is composed of and composed for. We are a collective of freelancers and companies who collaborate on multimedia projects, from music and video production, to web development, digital marketing and graphic design. Each member of the consortium brings a unique and critical service and function in pursuit of the projects goals. Not only do all members bring vast experience from their individual disciplines, they also provide the resources to execute the project efficiently and cost effectively.
The Brief
To develop an integrated content creation strategy the presents the FreeVision platform to the public. The content plan should encompass linear TV adverts, Social Media and Youtube adverts, as well as radio adverts. All campaigns are designed to increase the usage of the freevision platform and apps. Conversions will be the primary unit of measurement as far as user acquisition of supported by engagement and social media reactions.
Key to achieving a connection with the user base, content developed for the brand should not only portray the benefits of the platform, but should also highlight the compelling stories available on FreeVision Play. The story telling is what captures the audience and keeps them engaged.
FreeVision Play Content Creation Strategy.
01. Establish the voice
Identify and present the style, tone, diction, and personality for the platform. Create an identity kit for Free Vision Play
06. Review and Revise
Content performance is monitored and revised based on performance. Campaigns are adjusted to platform the best performing content, and campaigns are adjusted based on performance metrics.
05. Distribute and Publish
Content is distributed to relevant platforms, ie, radio, tv, and social media platforms. Content performance is than tracked against web traffic, app downloads and platform engagement.
02. Conceptualise communications
Plan content and concepts based on activities on oraround the platform. Communications are developed based on this blueprint.
03. Stylize the content
Develop and stylise content outlined in the Conceptualisation. Production schedules, photoshoots, as well as graphics are then commissioned to create the advertisement material, in line with the content calendar.
04. Create & Upload to CMS
Content is created inline with the brief and mandate set out in stage 2. Upon completion, content is uploaded to the CMS platform for preview, review and distribution.
FREEPLAY VISION - FREE YOUR DELIGHT
Before cell phones became so popular, watches were much more attractive to carry around because they are the most convenient way to keep track of the time.
OUR 3 PILLARS
VIDEO PRODUCTION. WEB DESIGN. MARKETING.
Our primary weapon against the flood of content on the internet is our creation of unique video content, that can live not only on your social platforms, but on content platform in the world. Broadcast quality video production is our speciality
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GREAT THINGS IN BUSINESS ARE NEVER DONE BY ONE PERSON. THEY’RE DONE BY A TEAM OF PEOPLE.
We pride ourselves on collaborating with the best talent for the task.
OUR TEAM
THE NETWORK
When GREAT MINDS come together, GREAT IDEAS are born!
THATO KEKANA
FOUNDER & ALL-ROUNDER
PHUMLANI SHONGWE
DRONE PILOT & CINEMATOGRAPHER/EDITOR
MZUKHONA WEDU
SOUND ENGINEER, SCRIPT & STORYBOARD
THEMBA GONIWE
ART,GRAPHIC AND BRANDING DESIGNER
BANTU MAHLANGU
DIRECTOR, D.O.P.
LET'S GET YOUR PROJECT STARTED!