Sentech Media Creation Content Presentation

Content

1) Introduction to Ahluka Consortium

2) The Brief

3) The Plan

4) The Timelines

5) The Cost

6) The Team

7) Closing

INTRODUCTION

The Ahluka Network Consortium

ALHUKA is an IsiZulu/Xhosa word that means to "Stand Out/ Be Different", and that is precisely what our team is composed of and composed for. We are a collective of freelancers and companies who collaborate on multimedia projects, from music and video production, to web development, digital marketing and graphic design. Each member of the consortium brings a unique and critical service and function in pursuit of the projects goals. Not only do all members bring vast experience from their individual disciplines, they also provide the resources to execute the project efficiently and cost effectively.

The Brief

To develop an integrated content creation strategy the presents the FreeVision platform to the public. The content plan should encompass linear TV adverts, Social Media and Youtube adverts, as well as radio adverts. All campaigns are designed to increase the usage of the freevision platform and apps. Conversions will be the primary unit of measurement as far as user acquisition of supported by engagement and social media reactions.

Key to achieving a connection with the user base, content developed for the brand should not only portray the benefits of the platform, but should also highlight the compelling stories available on FreeVision Play. The story telling is what captures the audience and keeps them engaged.

FreeVision Play Content Creation Strategy.

01. Establish the voice

Identify and present the style, tone, diction, and personality for the platform. Create an identity kit for Free Vision Play

06. Review and Revise

Content performance is monitored and revised based on performance. Campaigns are adjusted to platform the best performing content, and campaigns are adjusted based on performance metrics.

05. Distribute and Publish

Content is distributed to relevant platforms, ie, radio, tv, and social media platforms. Content performance is than tracked against web traffic, app downloads and platform engagement.

02. Conceptualise communications

Plan content and concepts based on activities on oraround the platform. Communications are developed based on this blueprint.

03. Stylize the content

Develop and stylise content outlined in the Conceptualisation. Production schedules, photoshoots, as well as graphics are then commissioned to create the advertisement material, in line with the content calendar.

04. Create & Upload to CMS

Content is created inline with the brief and mandate set out in stage 2. Upon completion, content is uploaded to the CMS platform for preview, review and distribution.

FREEPLAY VISION - FREE YOUR DELIGHT

Before cell phones became so popular, watches were much more attractive to carry around because they are the most convenient way to keep track of the time.

OUR 3 PILLARS

VIDEO PRODUCTION. WEB DESIGN. MARKETING.

Our primary weapon against the flood of content on the internet is our creation of unique video content, that can live not only on your social platforms, but on content platform in the world. Broadcast quality video production is our speciality

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